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His Master's Voice


Although Nipper, the RCA dog, spent time in the kennel during the abstract-logo years of the sixties and seventies, a change in company management brought him back in time for his one-hundredth birthday in 1984. A lowly mutt in Bristol, England, the original Nipper was adopted by Francis Barraud, a landscape painter, and delighted his new master by his intent listening to an early phonograph. Sometime in the 1890's Barraud made a painting of Nipper and the phonograph titled "His Master's Voice" and sold it to the Gramophone Company in England. 

Nipper came to the United States in 1901 as the trademark of the Victor Talking Machine Company and moved on to the Radio Corporation of America (RCA) when it bought Victor. Although Nipper died in 1895, he has lived on as one of the best loved commercial symbols in the world.